NVIDIA

Objective

NVIDIA wanted to promote its new GeForce GTX 980 and 970 cards with a 24-hour live, blowout event. To execute this, NVIDIA needed a significant amount of branded content (both live and pre-produced video). I led one of the video production teams in developing and executing the creative.

Challenges

The event required both live and taped segments. For the latter, 90 minutes of footage needed to be produced in about three months across several different countries. What's more, it needed to align with NVIDIA's brand voice and, seeing as it was content geared towards gamers, remain extremely credible.

What we did

1. Left the pre-production process to a very small team (scripting, storyboarding, graphic design, editing); outsourced filming to local crews

2. Built a studio set; leveraged interactive technology (Skype) to allow users to engage with our stream, fusing "live TV" with user-generated content.

3. Leveraged our influencer and gaming network/partnerships to provide testimonials, interviews, and personalities to speak to the impact of NVIDIA's brand on their work and lives, helping to amplify the reach of the broadcast and the credibility of NVIDIA's new product.

Conclusion

Through some tremendous collaboration across a relatively small team (about 5 producers) NVIDIA had hundreds of thousands people watch their live stream and to announce their product. Additionally, they were able to re-distribute over an hour of evergreen content from that event, speaking to the impact NVIDIA has had on PC Gaming and blazing a trail for artificial intelligence today.

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